Post by Admin on Jan 27, 2015 1:19:44 GMT
We can say that “lean production”, or “just-in-time” has brought communication, or the flow of information, directly into the production processes. In this new mode of production, communication and production overlap, while in the Fordist mode of production they were juxtaposed. p20.
When we say that in post-Fordism communication participates in production, that it is an immediately productive factor, we are in fact calling into question Language itself, which is at the basis of human communication. The coincidence of the communicative and of the productive act in the new paradigm opens a vast array of problems tied to the analysis of language..p.30
The linguistic organisation of the production process doesn´t characterise only the “Turin machine” and information technologies. The same management models are inspirited by the principles expresses by Alan Turing: their goal is to organise the firm as a “data bank” able to self-determine its actions by virtue of a smooth, fluid, “interfaced” linguistic communication process. p35
The overlap between instrumental and communicative action and the coincidence of production and communication complicate the institutional passage between individual and collective interest. The entrepreneur, as such, becomes a politician, a subject of governance, leaping over the chasm between economic and political spheres typical of representative democracies. His paradoxical “truthworthiness” and “prestige” derive from vein the subject of instrumental and communicative acting at the same time. He can lie - lies are part of the linguistic communicative arsenal utilised to produce good and services, especially when these goods are by definition “representational goods,” world images. p.41 The instrumental use of social relations is not easy to theorise, one always ends up considering human relations as a mean, as a merchandise, thereby contradicting any initial good intention - Jacques Godbout “the spirit of the gift” p.50
Indeed, in the evaluation/measurement of a company´s intellectual capital, the central idea is that knowledge is both an intellectual and a relational material, both content and culture. It´s not a matter of creating gigantic indicators, a sort of encyclopaedia of knowledge similar to the one created by the philosophers of the Enlightenment, but rather of the elaboration of maps tracing a diffuse knowledge and allowing companies to find the “places” where knowledge is born, both inside and outside the factory. The objective is to keep a close eye on the people who remember the formulas, and then to develop the technologies that will “make them talk”. According to Arian Ward, a theorist of business engineering, “people think in terms of stories, not of facts.” This is why we need to draft maps capable of retracing the “song line” p.93
In fact, the human rescuer of intellectuality is the true origin of value, but this origin amounts to nothing if it isn't captured and transformed into a company asset.
When we say that in post-Fordism communication participates in production, that it is an immediately productive factor, we are in fact calling into question Language itself, which is at the basis of human communication. The coincidence of the communicative and of the productive act in the new paradigm opens a vast array of problems tied to the analysis of language..p.30
The linguistic organisation of the production process doesn´t characterise only the “Turin machine” and information technologies. The same management models are inspirited by the principles expresses by Alan Turing: their goal is to organise the firm as a “data bank” able to self-determine its actions by virtue of a smooth, fluid, “interfaced” linguistic communication process. p35
The overlap between instrumental and communicative action and the coincidence of production and communication complicate the institutional passage between individual and collective interest. The entrepreneur, as such, becomes a politician, a subject of governance, leaping over the chasm between economic and political spheres typical of representative democracies. His paradoxical “truthworthiness” and “prestige” derive from vein the subject of instrumental and communicative acting at the same time. He can lie - lies are part of the linguistic communicative arsenal utilised to produce good and services, especially when these goods are by definition “representational goods,” world images. p.41 The instrumental use of social relations is not easy to theorise, one always ends up considering human relations as a mean, as a merchandise, thereby contradicting any initial good intention - Jacques Godbout “the spirit of the gift” p.50
Indeed, in the evaluation/measurement of a company´s intellectual capital, the central idea is that knowledge is both an intellectual and a relational material, both content and culture. It´s not a matter of creating gigantic indicators, a sort of encyclopaedia of knowledge similar to the one created by the philosophers of the Enlightenment, but rather of the elaboration of maps tracing a diffuse knowledge and allowing companies to find the “places” where knowledge is born, both inside and outside the factory. The objective is to keep a close eye on the people who remember the formulas, and then to develop the technologies that will “make them talk”. According to Arian Ward, a theorist of business engineering, “people think in terms of stories, not of facts.” This is why we need to draft maps capable of retracing the “song line” p.93
In fact, the human rescuer of intellectuality is the true origin of value, but this origin amounts to nothing if it isn't captured and transformed into a company asset.